After being interviewed for the April 2024 edition, Boutique Hotelier, a UK-based publication that focuses on the boutique and luxury hotel industry, invited Larry Korman, President and CEO of AKA Hotels and Hotel Residences, to contribute a regular monthly column where he shares his insights on the various aspects of the hospitality industry. Through these columns, Korman provides valuable perspectives on enhancing guest experiences, the strategic role of design, and the significance of company culture in the boutique hotel industry. In his recent articles, Larry has explored familiar topics from his unique point of view:
January 2025
Less Is More
In a world overwhelmed by a multitude of choices, Korman advocates for simplicity plus quality in a hotel’s offerings. He believes that a curated selection clarifies what is truly important to the hotel’s identity and what is most meaningful for the guest. At AKA, this philosophy is reflected in a minimalist design approach and dedicated service teams focused on enhancing the guest experience. Korman explains, “In today’s cluttered world, simplicity stands out as a powerful way to enhance the user experience, cutting through the noise and helping the customer make decisions with ease and confidence.”
December 2024
Culture Creates Character
Korman emphasizes that fostering a positive team culture directly influences guest experiences. The article begins, “At its core, hospitality is about creating positive, memorable experiences that make people feel appreciated and comfortable in your space.” Korman believes that valuing team members, recognizing their contribution, providing opportunity for professional growth, and creating a supportive work environment, correspondingly results in superior services for the guests, and overall guest satisfaction.
October 2024
Engendering Loyalty is More Than Just Creating Programs
Korman discusses the limitations of conventional loyalty schemes and emphasizes the importance of creating authentic relationships with guests. He highlights AKA's approach of rewarding longer stays with the most value, by providing real savings for longer stays and creating an incentive for an enjoyable, more leisurely stay. In 2023, instead of a points program, AKA launched Access AKA, a private membership club that provides experiential benefits and tangible savings.
August 2024
Design Can Be a Potent Differentiator
Reflecting on his early experiences with architect Louis Kahn, who designed the Korman family home in 1971, Larry Korman underscores how thoughtful design can serve as a potent differentiator in the hospitality sector. Korman writes, “Louis Kahn’s ability to blend functionality with aesthetic appeal, harnessing natural elements like light to elevate human experience, remains a guiding principle in my work.” Korman discusses AKA’s minimalist design aesthetic—such as low organic lighting, soft music, neutral interiors, and soothing ambiance—to create a calming environment for guests.
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