In this second episode from the Korman Archives video series, Larry Korman, now Co-CEO of Korman Communities, takes us back to those summers in 1979 and the early 1980s—formative years when a teenager’s summer job turned into a lifelong education in leadership, branding, and the quiet strength of those who lead by example.
At just 16 years old, Larry was learning the fundamentals of sales under the guidance of his father, Steve Korman. But more than cold calls and product knowledge, what left a lasting impression were the people around him—leaders like regional director Kathy Ragg, whose high standards and hands-on mentorship taught Larry lessons that formal schooling never could.
In the video, Larry recalls his first real sales win: an insurance company interested in leasing multiple furnished suites. To clinch the deal, he wanted to create what he now calls a “Look Book”—an early version of the elegant, image-led, beautifully printed books that would later define AKA’s visual identity. Working late on a Friday evening, as others clocked out, Kathy Ragg stayed by his side—cutting photos, assembling layouts, and helping him prepare the presentation by hand.
That evening, and the spirit behind it, left a deep impression. It wasn’t just about winning a deal—it was about the kind of leadership that doesn’t hide behind titles. It was about showing up, rolling up sleeves, and setting the tone for a culture where no task is beneath anyone. As Larry says, it became a hallmark of the Korman approach: leaders who lead by example, whether they’re overseeing entire communities or helping a teenager paste together a presentation.
The video also honors other names who embodied that same ethic: Kathy Shriver, MJ Paschal, Nicholas Cardone—early leaders from the KormanSuites era who exemplified the “do whatever it takes” spirit that continues to shape the company today.
Where Episode 1 in the series highlighted a bold, disruptive marketing campaign with radio icon Howard Stern, Korman Haiku offers a more introspective lens: a story about character, commitment, and the quiet power of mentorship.
Watch Episode 2 and see how one summer project—and one leader’s example—helped define a company’s culture.
Click here to view historic KormanSuites brochure from the 1980s.
